10:30 AM - 11:15 AM From MAHA to Mainstream: The New Era of U.S. Food Policy
Speaker: Dr. Joy Dubost, Owner & Consultant, NJOY Health and Nutrition
The highly supported but often contentious “Make America Healthy Again” (MAHA) agenda under HHS Secretary Kennedy has caused disruption in the food industry. This session will highlight key federal food policy shifts shaping the current landscape. It will also explore the surge in state-level action—from ingredient bans to ultra-processed food restriction —alongside a look into pending FDA regulations and how these changes could reshape product roadmaps and strategy across the food industry.
| 6/17/2026 10:30:00 AM |
10:30 AM - 11:15 AM Marketing Track Harness Social Proof to Amplify Your Brand
Speakers: Kesha Alexander, Founder and Chief Strategy Officer at Supper; Muriel Bartelme Kreske, Executive Creative Director, JT Mega Food Advertising; Kate Pachmayer, Director, Social Content & Engagement, Bader Rutter; moderated by Micheala Sharp, Sr. Manager, Content Marketing, IFMA The Food Away from Home Association
Polished brand content has its place, but authentic voices from real customers often drive stronger engagement and conversions. This session shows marketers how to leverage user-generated content, informal testimonials, and platform-native formats to build trust and reach. Learn strategies for encouraging content creation, curating customer stories effectively, and adapting messaging for different social platforms.
| 6/17/2026 10:30:00 AM |
11:30 AM - 12:15 PM Stories that Sell: The Business of Storytelling
Speakers: Sloane Heffernan, Founder, Storymore
Great brands don’t just communicate- they connect through story. In this session, Emmy Award-winning storyteller Sloane Heffernan breaks down how to clarify your message, build emotional connection, and turn stories into action. You’ll learn the science behind why storytelling is one of the most effective marketing tools available, and how to apply simple frameworks to make your brand more memorable, human, and persuasive. Walk away with practical tools you can use immediately to strengthen your messaging, drive engagement and grow sales.
| 6/17/2026 11:30:00 AM |
11:30 AM - 12:15 PM Sales Track Getting Started with Agentic Systems in Foodservice GTM
Speakers: Sam Newman, Director of Enterprise Accounts, Tastewise
Your commercial goals haven't changed. But the fastest-moving foodservice brands are rethinking how they get there - borrowing a page from tech companies by building what's called an agentic system: AI that doesn't just answer questions, but executes multi-step work across insight, strategy, and activation. In this primer, we'll demystify what that actually looks like for a foodservice org, walk through real starting points for your go-to-market workflow, and show why "rethinking GTM" doesn't mean rebuilding from scratch. It means making your best thinking scalable.
| 6/17/2026 11:30:00 AM |
1:00 PM - 1:40 PM
1:00 - 1:40pm CT| Conquering the Portal: Win Where Operators Buy
Speakers: Kevin Baum, Product Manager - Digital Commerce, Dot Foods; Liz Sertl, Sr. Director, Supply Chain Visibility, GS1 US
If operators can't find your products in distribution portals, you're losing sales to competitors who show up stronger digitally. Hear from experts on best practices for product data optimization and standards, compelling digital merchandising, and strategic positioning within portal ecosystems. Gain first-hand guidance on how to audit your current presence, fix digital gaps, and implement changes that these decision-makers say actually influence their purchases.
1:40 - 2:15pm CT | Wellness-Driven Dining: Emerging Nutritional Insights
Speaker: Charlie McConnell, VP, Industry Insights, Education & Research, IFMA The Food Away from Home Association
Consumer health priorities are reshaping what and how people eat. Based on new research published by the Association, explore the impact of factors such as GLP-1 usage, new protein consumption patterns, and updated nutritional guidelines. You'll learn how these converging wellness trends affect operational strategy across all foodservice segments, and gain practical approaches to menu development, ingredient sourcing, and marketing that align with evolving health-conscious consumer behavior.
Sponsored By:

2:15 - 3:00pm CT |Decoding Operator Segment Priorities
Speakers: Kristine Cotton, Global Workplace Experience Lead, JLL; Matt Jalove, Sr. Director of Procurement, HTeaO; Julie Meddles, Director of Nutrition Services, Ohio State University Wexner Medical Center; Rahul Shrivastav, Executive Director, Indiana University; Dana Whitney, Director of School Nutrition, Henrico County Public Schools; moderated by Mike Schwartz, SVP and Chief Engagement & Innovation Officer, IFMA The Food Away from Home Association
Not all growth opportunities are created equal, and the strongest annual plans reflect the realities of each segment. This session will explore how manufacturers can align resources, messaging, innovation, and commercial focus to the distinct needs of restaurants, healthcare, K-12, colleges and universities, and other key foodservice segments. Attendees will gain practical ideas for identifying where to play, how to prioritize investment, and how to build segment-specific plans that better support customer needs and growth objectives.

| 6/17/2026 1:00:00 PM |
3:00 PM - 4:00 PM Beyond the Break Room: B&I's Evolving Workplace Dining
Speakers: Nate Carney, Associate Director, Food Service Operators, Abbott; Sharon Eliatamby, Senior Program Manager, World Bank; Bee Radaideh, SVP - Food & Conference Services Director, Bank of America
B&I operators explore how workplace dining is being reimagined for the modern employee. Three operators discuss how employee expectations are reshaping menus and service models, the operational efficiency pressures driving their decision-making, and the emerging opportunities manufacturers should be positioning for. From flexible dining options to wellness integration, explore what B&I operators need from their supplier partners as they build their 2027 strategies.
This session and more available on-demand to attendees for 90 days.
| 6/17/2026 3:00:00 PM |
3:00 PM - 4:00 PM Campus Dining Crossroads: Meeting Modern Student Demands
Speakers: Cheryl Fabrizi, Associate Vice President, Auxiliary Services, Syracuse University; Steve Giardini, Senior Director, University of Michigan; Patti Klos, Senior Director of Dining Services, Tufts University
Campus dining leaders examine the shifting landscape of college and university foodservice. Three C&U professionals discuss evolving student preferences, mounting sustainability pressures, declining enrollment impacts, and revenue diversification strategies. Hear candidly about the segment's most pressing pain points—and where innovative manufacturers can create real value. Understand what college and university operators expect from their supply partners in 2027.
This session and more available on-demand to attendees for 90 days.
| 6/17/2026 3:00:00 PM |