Food stars in Casey’s new three-year plan
Convenience-store chain Casey’s recently released its three-year strategic plan. It should come as little surprise to anyone who follows the industry that foodservice growth is key to its strategy.
In fact, “accelerating food and beverage” is the first of the Ankeny, Iowa-based retailer’s three key priorities. The company said it intends to continue investing in its made-to-order foods like pizza and chicken wings, while also expanding its private-label offerings.
“Our food business is at the center of Casey’s three-year growth strategy and continues to be one of our strongest differentiators,” Chief Merchandising Officer Tom Brennan said in a statement. “Prepared foods and nonalcoholic beverages are driving strong inside sales, and we’re continuing to build on the loyalty we’ve earned through our more than 40 years in the pizza business with new offerings like wings and fries.”
As we previously reported, Casey’s said it sees ongoing opportunity in chicken wings, with plans to expand the popular item systemwide.
“In Des Moines, where wings have been available for more than a year, sales are up 20% year over year, reinforcing the significant opportunity we see as we expand the platform across our nearly 3,000 stores and further establish Casey’s as a food destination,” Brennan added.
Other strategic priorities for Casey’s include adding at least 400 stores in existing and new markets (through both acquisitions and new-store development) along with enhanced operational efficiency via investments in technology and data-driven tools.