7-Eleven’s restaurant expansion speeds up
The year is only about halfway over and, so far, 7-Eleven has opened 34 new restaurant locations. That includes 18 Speedy Cafes, three Raise the Roost Chicken & Biscuits stores and 13 Laredo Taco Company outposts—one of which has an interesting backstory.
The new Laredo Taco Company, located (appropriately) in Laredo, Texas, took over a reimagined former fast-food restaurant space, complete with a drive-thru.
“The store has opened with tremendous sales volume and is serving as an important test-and-learn site as we continue to evolve our growth strategy,” Chris Switzer, 7-Eleven’s senior director of restaurants, said in a LinkedIn post. “What’s especially encouraging is that many of our newest locations are delivering record sales levels even before our latest kitchen designs, technologies and operating enhancements are fully deployed.”
Further proof that consumers don’t seem to care whether they’re getting fried chicken or tacos from a convenience store or a traditional restaurant or a blend of the two.
7-Eleven has previously announced an aggressive investment in its foodservice platform, which includes plans to open 1,100 new restaurants by 2030.