New data on c-store food consumers
Convenience isn’t necessarily the biggest driver for some convenience-store customers.
That’s according to new research from Canopy, a provider of AI surveillance for in-store tech like self-checkout kiosks and point-of-sale systems.
Forty-four percent of customers said when they want hot food from a c-store, they prioritize food quality and consistency. Value came in second at 36%, with convenient location way down the list at 19%.
The report also shed some light on who c-store diners are. Hint: They skew quite young. More than 70% of 18- to 24-year-olds surveyed said they order hot food from a convenience store weekly. Two-thirds of those aged 25-34 said the same, followed by 63% of those aged 35-44, 49% of those who are 45-54, 27% of those ages 55-64 and just 21% of customers older than 65. (Those younger customers, perhaps unsurprisingly, are also the most likely to seek out tech like mobile apps and kiosks.)
When it comes to specific c-store foodservice programs, Canopy found that 7-Eleven’s hot food bar is the most visited, followed by Circle K and Wawa.