An aid bill for classic diners
New Jersey is known for giving the world such treasures as Bruce Springsteen, saltwater taffy and Tony Soprano. A coalition of local restaurateurs and politicians are hell-bent on ensuring the state’s classic roadside diners get the same sort of love.
A bill working its way through the Garden State legislature would provide considerable financial and marketing assistance to the familiar three-meal outposts. The aim is to provide the life support needed to keep the griddle sizzling and the coffee flowing. If a tune from native son Frank Sinatra is blaring from the tabletop jukeboxes, so much the better.
The proposed assistance includes a $25,000 income-tax credit for the business and an exemption from the state sales and use taxes for customers who eat their meals onsite.
Qualifying places will be included in a diner directory for consumers who prefer mom-and-pop authenticity over the glitz of newer or chain-affiliated dining establishments.
The benefits would only be available to diners that are at least 25 years old, have always operated at the same location, and are family owned and operated. An establishment also has to meet the federal criteria for being classified as a small business.
The bill is technically named S-2165, but proponents prefer to call it the SODA POP Act, short for Saving Our Diners and Preserving Our Past Act. It has been endorsed by the New Jersey Restaurant & Hospitality Association.