Driving Growth Under Pressure

In a slower-growth environment, commercial teams can’t rely on the old playbook. Operators are under pressure. Sales cycles are more complex. Budgets are tighter. And marketing and sales leaders are being asked to do more with greater precision and impact.

The 2026 Virtual Marketing & Sales Conference brings together industry professionals for practical, forward-looking conversations on how to compete smarter, align more effectively, and build stronger plans for the year ahead.

Register now to join foodservice sales and marketing leaders for two days of insight, strategy, and real-world perspective.

Why Attend?

The market is challenging. But the need for smart, disciplined growth has never been greater. This conference will help you:

• Build stronger annual plans grounded in market and customer realities
• Sharpen your value story in a price-sensitive environment
• Better understand what operators need from supplier partners now
• Improve alignment between marketing strategy and sales execution
• Identify practical ways to focus resources where they can have the greatest impact

Who Attends?

This conference is designed for foodservice manufacturer professionals across sales and marketing, including:

• Marketing Managers and Directors
• Sales Managers and Directors
• VP-level sales and marketing leaders
• Commercial strategy and go-to-market leaders
• Customer marketing and channel marketing professionals
• Business development and sales enablement teams

If you are involved in planning, positioning, demand creation, customer engagement, or commercial execution, this event is built for you.