In 2026, availability isn’t just about slots — it’s about digital visibility. Most operators decide what to buy before a rep or broker ever shows up, and those decisions happen on distributor eCommerce sites.
While many manufacturers are still focused on fixing slow or messy product data, market leaders have moved on. They are optimizing for share of search and share of choice. To help manufacturers win on the digital shelf, IFMA The Food Away from Home Association invites Cut + Dry to share their expertise in this important and growing marketplace.
What You Will Learn:
- How operators actually choose products online
- Where brands quietly lose visibility and share
- How leading manufacturers win at the digital shelf
Webinar Recording: