2026 Silver Plate Winner
Chief Brand Officer of Inspire Brands and Dunkin’ Brand President
Murphy oversees all brands, domestic development, and the CPG business, enabling tight coordination, standardization of operating procedures where applicable, and improved best practice sharing across the Inspire Brands portfolio.
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. Inspire is supported by about 650,000 company and franchise team members.
Before becoming the Chief Brand Officer, Murphy served as Brand President of Dunkin’, setting the strategic direction for Dunkin’ and overseeing the brand’s marketing, franchise operations, and culinary teams. Prior to Inspire, Murphy served as President of Dunkin’ Americas at Dunkin’ Brands.
Previously, Murphy served in leadership roles with A.T. Kearney, Inc., a management consulting firm, where he worked to identify and implement operational opportunities within the supply chain for the firm’s largest clients.
“Scott Murphy is a highly respected leader in the foodservice industry, known for guiding his brands with confidence, empathy, and a deep commitment to collaboration. He works tirelessly to build strong, trust-based relationships with franchisees, consistently advocating for their success. He also goes above and beyond as a mentor and team builder, guiding up-and-coming talent and equipping them with skills and opportunities to challenge themselves.”
— Bryan Gruttadauria, Director of Sales, PepsiCo
Jill Nelson
CMO Dunkin' (Inspire Brands)
Dunkin’ CMO Jill McVicar Nelson joined Inspire Brands in 2011. She was a principal architect of the brand’s Blueprint for Growth strategy and has overseen the launch of platforms such as Refreshers, Cold Foam, Avocado Toast and more. She holds an undergraduate degree from Duke University and an MBA from the Tuck School of Business at Dartmouth College.