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From SEO to AI Visibility: New Rules of Search & Discovery

From SEO to AI Visibility: New Rules of Search & Discovery
As customers increasingly use AI-powered tools alongside traditional search engines to research products, compare suppliers, and find solutions, the way brands are discovered is rapidly changing. Whether you're a manufacturer, distributor, or operator, ensuring your business can be found in these new search experiences is essential.

IFMA The Food Away from Home Association invites Esrock to share their expertise on how search is evolving, what it means for your business, and the practical steps you can take to improve visibility across Google and AI-powered platforms like ChatGPT, Gemini, and Perplexity. You'll leave with an understanding of how FAFH customers search and how to ensure your brand is among the solutions they find.

In this webinar, you'll learn:

  • Why traditional search behavior is rapidly changing-and what it means for your business?
  • Where AI fits in today’s buying journey and how it influences decisions
  • What makes a brand more visible across Google and AI-powered search experiences
  • Practical ways to improve your brand's visibility and discoverability
  • How to measure whether your brand is being found, recommended or referenced by AI
Sign in to activate the registration buttons. Following registration you will receive an order confirmation from Foodaway.org and a seperate confirmation email from GoToWebinar, the webinar platform.

This webinar is open to members and non-members of the association. 

 
When
9/2/2026 11:00 AM - 12:00 PM
Where
GoToWebinar
Sign in or create an account to register Registration ends 9/2/2026 10:59 AM (Central Daylight Time)
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Registration FAQ
Who Can Register? This event is open to all IFMA members and non-members. 

Sign In- Please sign in to the website. Your username is your email address. After signing in, complete your registration by proceeding to checking out and submitting your order. You may register other individuals at your company if they are on your company roster using the "Register Someone Else" button.

Don't have an account? - IFMA Member Company: If you work for an IFMA member company but don’t have a login, contact your company administrator to be added to the IFMA roster. 

Don't have an account? - Non-Member: If your company is not an IFMA member, you can create a free non-member account.

Email Confirmations- After you register you will receive two emails. One from IFMA confirming your order and one from GoToWebinar our webinar platform. The GoToWebinar email will contain the link to access the webinar.

Questions? For assistance with the registration process, contact Christopher Hurst, Director of IT, at chris@foodaway.org.