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Fixing the Broken Foodservice Prospect Model

Fixing the Broken Foodservice Prospect Model
Discover why finding and closing new accounts in foodservice feels so challenging. Data reveals that only 36% of manufacturers successfully identify new targets, often due to growth strategies that rely heavily on brokers and distributors not optimized for cold outreach.

In this session, IFMA The Food Away from Home Association welcomes First Bite to explore why traditional foodservice prospecting models are falling short. You'll also hear directly from brands who are successfully pioneering new growth strategies.
Attendees will learn:
  • Why dependence on brokers and distributors can lead to missed growth opportunities.
  • How emerging brands are effectively expanding their reach with independent operators.
  • How CPG brands are leveraging rebates in new ways to secure foodservice business.
  • How leading manufacturers are overcoming CRM challenges to close more accounts.
  • Practical tips for building a repeatable outbound engine that complements existing sales methods.
If you're struggling to consistently add net-new accounts, this session offers the clear path forward you've been seeking.

This free webinar is open to all. Sign in to activate the registration buttons. Following registration you will receive an order confirmation from Foodaway.org and a seperate confirmation email from GoToWebinar, the webinar platform.
When
4/29/2026 11:00 AM - 12:00 PM
Where
GoToWebinar
Sign in or create an account to register Registration ends 4/29/2026 10:59 AM (Central Daylight Time)
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Registration FAQ
Who Can Register? This event is open to all IFMA members and non-members. 

Sign In- Please sign in to the website. Your username is your email address. After signing in, complete your registration by proceeding to checking out and submitting your order. You may register other individuals at your company if they are on your company roster using the "Register Someone Else" button.

Don't have an account? - IFMA Member Company: If you work for an IFMA member company but don’t have a login, contact your company administrator to be added to the IFMA roster. 

Don't have an account? - Non-Member: If your company is not an IFMA member, you can create a free non-member account.

Email Confirmations- After you register you will receive two emails. One from IFMA confirming your order and one from GoToWebinar our webinar platform. The GoToWebinar email will contain the link to access the webinar.

Questions? For assistance with the registration process, contact Christopher Hurst, Director of IT, at chris@foodaway.org.